Why did the large majority of European countries choose to protect the book, setting its price through trade agreements or legal measures ? How were these protection mechanisms, which make the book into a cultural exception tolerated by the European Commission, gradually implemented ? Markus Gerlach offers a broad analysis of price-fixing for books in Europe : he begins by relating the background of this measure and then analyzes the economic effects. In the end he shows the extent to which price-fixing for books, apart from its cultural and economic importance, also assumes an eminently political dimension.
« Protéger le livre » by Markus Gerlach (in French) - available in Spanish (« Cómo proteger el libro »), in Portuguese (« Proteger o livro ») and in Italian (« Proteggere il libro »).
Year of publication : 2006, 160 pages, 15 x 21 cm, ISBN 10 : 2-9519747-2-8 ; ISBN 13 : 978-2-9519747-2-2