Why did the large majority of European countries choose to protect the book, setting its price through trade agreements or legal measures? How were these protection mechanisms, which make the book into a cultural exception permitted by the European Commission, gradually implemented? Markus Gerlach offers a broad analysis the price-fixing of books in Europe: he begins by relating the background of this measure and then analyzes the economic effects. In the end he shows the extent to which the price-fixing of books, apart from its cultural and economic importance, also assumes an eminently political dimension.
“Protéger le livre” by Markus Gerlach (in French) - available in Spanish (“Cómo proteger el libro”), in Portuguese (“Proteger o livro”) and in Italian (“Proteggere il libro”).
Year of publication: 2006, 160 pages, 15 x 21 cm, ISBN 10: 2-9519747-2-8; ISBN 13: 978-2-9519747-2-2