The “Young Talents” collection, dedicated to the best Masters dissertations in the « Book Trade » adds another title to its list !
Mariette ROBBES, who conducted some field work for her research, offers a fascinating analysis of youth Indian publishing.
On the contrary of other Asian publishing market, like Korea or Japan, the Indian book market is nearly unknown by French children’s book publishers, thought this industry is actually blooming. The Indian book market is a very specific one : the country’s size makes book distribution difficult, many languages are spoken and written, and there is a wide gap between urban reading habits and rural ones. Independent publishers in this country adapt business strategies to these difficulties and the solution they find are really original. As the lack of studies and data about Indian publishing is quite strong, this study is based on a certain number of interviews with booksellers, book fair directors, market specialist, illustrators, distributors and publishers.