Publishing in India

Pays de parution : Inde

On the contrary of other Asian publishing market, like Korea or Japan, the Indian book market is nearly unknown by French children’s book publishers, thought this industry is actually blooming.
The Indian book market is a very specific one : the country’s size makes book distribution difficult, many languages are spoken and written, and there is a wide gap between urban reading habits and rural ones. Independent publishers in this country adapt business strategies to these difficulties and the solution they find are really original. As the lack of studies and data about Indian publishing is quite strong, this study is based on a certain number of interviews with booksellers, book fair directors, market specialist, illustrators, distributors and publishers.

  • In its first part ’’Quel paysage pour l’édition indienne ?’’, this study ambitions to review statistical data in order to get an idea of the Indian youth lectorship (gender, languages, economical issues among others).
  • In its second part ’’Le monde de l’édition jeunesse’’, a typology of the Indian publishing world is sketched out in order to underline the roles of the different players in the field : multinational companies, state publishing, commercial publishing, independent publishers, NGO.
  • In its third part ’’Quelles perspectives de diffusion et de valorisation ?’’, the study tries to visualize the level and the nature of exchanges between Indian publishing and worldwide publishing actors.

An exciting memory on a subject unexplored... to read now !

Mariette ROBBES, holder of a Master 2 in the World of the Book (Aix-en-Provence University) lived for six months in India in 2009, and returns often ever since. She is currently based in Munich, as a beneficiary of an International Youth Library bursary, allowing her to pursue her research on the history of youth publishing in India. Mariette concurrently works on several textile and graphic creation projects.